JENHAIR’S  DEVELOPMENT STRATEGY

Goal and Vision: Our primary goal is to become one of the top three largest hair companies in Vietnam. Between 2017 and 2022, we aim to produce 3,000-5,000 kilograms of hair per month. Looking ahead, our vision is to be among the top 50 largest hair companies worldwide by increasing our production capacity to 7,000-10,000 kilograms per month from 2022 to 2027.

Business Expansion: In addition to exporting high-quality Vietnamese hair, we plan to diversify our business portfolio by leveraging Vietnam’s strengths and resources. Between 2019 and 2022, we aim to start and expand 2-3 new business ventures. These new businesses will capitalize on Vietnam’s unique assets, allowing us to broaden our market presence and create additional value for our customers and stakeholders.

Customer Focus: Customer satisfaction and product quality are at the forefront of our company strategy. We are committed to maintaining the highest standards of quality for our hair products. To meet the increasing demands of our customers promptly, we will build additional factories equipped with state-of-the-art technology. This will enable us to supply products swiftly and efficiently, ensuring our customers receive the best possible service.

Company Management System: From 2017 to 2020, we are focused on developing a robust business management model. This includes hiring talented individuals for critical management positions to ensure effective leadership and operational excellence. We will also establish a detailed and professional marketing team to enhance our brand presence and drive business growth.

Long-term Commitment: Our strategy reflects a long-term commitment to quality, innovation, and customer satisfaction. By continuously improving our production capabilities and expanding our business ventures, we aim to solidify our position as a leading player in the global hair industry. Our dedication to using Vietnam’s resources and strengths will help us create sustainable growth and make a significant impact in the market.

Development strategy
Development strategy

Summary:

  • Top 3 in Vietnam: Produce 3,000-5,000 kgs/month (2017-2022)
  • Top 50 Globally: Produce 7,000-10,000 kgs/month (2022-2027)
  • New Ventures: Start and expand 2-3 new businesses (2019-2022)
  • Customer Focus: Prioritize quality, build more factories for fast supply
  • Management System: Develop a comprehensive model, hire top talents, build a professional marketing team (2017-2020)

By adhering to this development strategy, Jen Hair aims to achieve significant growth and establish itself as a global leader in the hair industry.